We’re announcing today our expansion into New York City’s SoHo neighborhood with a new venue at 555 Broadway, also known as the Scholastic Building. Convene 555 Broadway will occupy over 32,000 square feet on the second floor, offering a maximum event capacity of just over 450 guests. Read more to see the first sketch of the 16th Convene venue in NYC.
Set to open Spring 2026, Convene 555 Broadway will comprise seven meeting and event spaces including a 252-person main hall, a 16-person boardroom, five smaller studios that can serve as breakout space or standalone meeting rooms — including one studio with movable walls to create a larger, contiguous main gallery — and three beautiful gallery spaces for networking, receptions, and exhibitors.
The SoHo neighborhood, short for “South of Houston,” is a renowned destination stretching from Canal Street to the South. The area’s modern history ranges from an upper-crust entertainment district, turned industrial sector, turned artist enclave. Today, SoHo is best known as a creative center thanks to art galleries, designer retail, and trendy restaurants.
“The SoHo submarket has been one of the most requested destinations from our existing clientele, and we wanted to ensure that we could create a special venue that speaks to the energy and vibrancy of the neighborhood,” said Brian Holland, senior vice president of real estate at Convene. “This is one of SoHo’s most iconic buildings, and its bones were well-positioned to allow us to design a one-of-a-kind venue that will cater to the unique needs of the surrounding fashion, technology, and media industries.”
Convene expands into SoHo’s iconic Scholastic Building
Convene’s in-house design team will design the venue in partnership with boutique New York City firm Marlo & Kroft. With the building’s publishing legacy serving as an inspiration, the interior will pay homage to the building’s namesake, Scholastic, through the use of grids, lines, and structured elements. Additional design influences for the venue include the surrounding SoHo artists' lofts, which will be represented through the use of exposed materials, and the use of geometric patterns and raw materials.
Each event area at Convene 555 Broadway can be custom configured to serve various function types and sizes from trunk shows, to offsite meetings, product launches, investor days, educational programs, training sessions, receptions, salon dinners, and more. The deal for Convene 555 Broadway includes coveted branding rights on the building. Convene’s Soho venue will also have a street-level retail entrance with a Welcome Desk, providing a seamless entry experience for guests. Clients will have the ability to create flexible layouts, numerous branding opportunities, and AV production capabilities, including rigging and trussing.
Convene 555 Broadway is a partner for events and meetings
The Convene portfolio comprises Convene and etc.venues by Convene, offering clients multiple products including meeting and event venues, flexible office spaces, and building amenity experiences. With hospitality at its core, each brand offers on-site culinary, in-room AV, production services, and dedicated hospitality staffing resources. The design of each location is unique, taking inspiration from its local neighborhood, surrounding architecture, history, and culture, while still feeling inherently like part of a unified portfolio.
“In a world of hybrid work, in-person corporate gatherings are increasingly important, helping organizations to foster connection, collaboration, and drive culture,” says Holland. “Convene has a 15-year track record of designing and operating hospitality-driven venues.”
As the largest single provider of dedicated meeting and event venues in the U.S. and UK, and with a growing footprint of flexible office space, the Convene portfolio of brands has a network of nearly 40 locations across nine global cities.
