The rapid pace of change in cities across the United States is disrupting the commercial real estate industry. Entrepreneurs and enterprises alike are increasingly pressured to find additional ways to improve their operational agility, which means that commercial landlords are now being asked to help figure out how their prized real estate can do more than just provide space for their tenants.
A Place You Want To Go To
“We’ve always started the process by trying to understand the needs of our clients,” said Rocco Laginestra, Senior Vice President at CBRE, Inc., the world’s largest full service commercial real estate firm. And those needs, he says, are changing. Real estate has become an important differentiator for attracting and retaining employees. By creating office environments that promote work-life balance, companies are hoping to attract the top talent that will keep their businesses competitive and relevant.
It’s a sentiment Adam Lutz, Real Estate Project Executive at Google agreed with: “It’s not work life, home life and friend life anymore—it’s just life.” As such, [work] spaces need to offer amenities that enable easy integration of all those aspects.
“We’re promoting human sustainability in the workplace,” added Nona Gross, workplace strategy executive at Siemens. “The goal is to create dynamic spaces that inspire and energize. It’s now about creating a sense of community.”
The notion of community is one that Paul Pariser of Taconic Investment Partners strives to optimize in his real estate projects. “It’s not just the inside of the building that matters,” he said, “it’s how tenants can commute there, the places they can get their coffee, how close their gym is, etc.” “We’re creating residential, cultural, retail and office spaces all intertwined in one ecosystem— to make a better environment for our customers, our tenants, our stores and the people who live there,” said Pariser.
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