New resource guide for event professionals released by Adweek and Convene
As live events have become increasingly central to every brand’s growth strategy, event planners and marketers have been tasked with continuing to raise the bar to ensure their events are engaging and memorable. To support those responsible for planning live events and continuing to evolve their event marketing strategy, Adweek and Convene have partnered to produce a new resource guide called “Five Ways to Amplify Your Event’s Impact.”
This helpful guide demonstrates how brands can measure the success of their events by generating ROI - not only a return on investment, but also a “return on interaction.” In 2024, ROI is considered both quantitative and qualitative. In addition to calculating the number of live event attendees, calculating ROI also requires assessing the event’s educational impact, networking success, brand perception, and other less-tangible returns that can have an impact on a brand’s bottom line.
Here are a few of the tactics that Convene and Adweek suggest for driving results and ROI at your next event:
- Create immersive branding experiences and interactive opportunities for attendees
- Put content at the core of your event
- Extend the experience for attendees with post-event engagement
To see more tips and recommendations, download the full guide here.
